the Black girl
narrative SHop

This tote is a walking celebration of unapologetic joy. With bold colors, gold grillz shining, and the mantra Protect Black Joy layered across, it is both art and affirmation. Strong enough to carry your books, groceries, or everyday essentials, this bag was designed to move with you and to remind every room you enter that Black joy is sacred and worth protecting. Product features - 100% polyester body ensures durability and quick-drying capabilities. - Reinforced stitching on handles for added strength and longevity. - Boxed corners provide extra space for all your essentials. - Available in multiple handle colors to suit any style. - Non-woven laminate interior keeps your belongings safe and organized. Care instructions - Remove all items from the bag before cleaning. Suggested to pretreat visible stains with stain remover. Mix warm water with laundry detergent and clean the bag with terry washcloth or a soft bristle brush. Let the bag air dry.

Wrap yourself in warmth and softness this winter. This knit beanie carries the embroidered words Soft Girl Winter, a declaration that softness is not weakness but survival. Cozy enough for cold days and cool enough for everyday wear, it’s a crown of comfort that reminds you softness has always been yours to claim. Product features - 12" cuffed design for universal comfort and style - Eye-catching embroidery that stands out - Made from 100% turbo acrylic for durability - Hypoallergenic material to prevent allergic reactions - One-size-fits-all for a versatile fit Care instructions - Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.

Culture. Community. Care. Three simple words that hold entire worlds. This glass mug is a daily reminder that how we live, gather, and nurture each other is just as essential as your morning coffee. Strong and clear, it’s perfect for the rituals that keep you grounded in what matters most. Product features - Microwave-safe for easy reheating - Can hold both hot and cold beverages - Vibrant colors from the latest printing techniques - Generous size of 10oz (0.3 l) - Crafted from high-quality, sturdy glass Care instructions - Hand wash only

For the days you want to move quietly but still make a statement. This soft corduroy cap, embroidered with the initials BGN, honors the truth that this crown doesn’t shrink. Adjustable, durable, and easy to wear, it’s the kind of piece that sits light on your head but heavy with meaning. Product features - 100% cotton corduroy for durability and unique style - Unstructured, low-profile design for a casual look - Adjustable snap closure with gold-colored metal buckle for perfect fit - Cotton twill sweatband for added comfort - Six embroidered eyelets for breathability Care instructions - Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard-to-clean spots, use a soft-bristle brush.

Start your day with more than caffeine—start it with affirmation. This clear glass mug carries the mantra Black Girl Magic, Brewed Daily, reminding you that your brilliance is not occasional, it’s constant. Perfect for coffee, tea, or any daily ritual, it’s sturdy enough for everyday use and beautiful enough to make every sip feel intentional. Pour into yourself while you pour your drink, because your magic deserves to be refreshed again and again. Product features - Microwave-safe for easy reheating - Can hold both hot and cold beverages - Vibrant colors from the latest printing techniques - Generous size of 10oz (0.3 l) - Crafted from high-quality, sturdy glass Care instructions - Hand wash only

A journal made for brilliance. The cover features a confident Black woman holding her books like armor, a reminder that knowledge is both power and liberation. With vibrant colors and a durable hardcover finish, this journal is designed to carry your thoughts, ideas, and everyday reflections. Whether you’re mapping out dreams, jotting down notes, or writing your story, it’s a space that holds both your words and your power. Product features - Matte laminated cover for durability and a sleek look. - Vibrant colors achieved through the latest printing techniques. - Handy perforated pages for easy tear-off if needed. - Flexible casewrap binding with a sewn spine. - 150 lined pages, offering ample space for notes and ideas. Care instructions - Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of book outwards.

A daily reminder of what’s always been true, Black women are everything. This clear glass mug turns your morning ritual into an act of affirmation, celebrating the brilliance, beauty, and boundless creativity that Black women bring to the world. Whether it’s coffee, tea, or something else, sip from it proudly and let every pour echo your power.

An ode to ease, softness, and letting go. With an illustration of a Black woman resting in calm reflection, this hardcover journal invites you to write without urgency—just honesty. Whether you’re journaling dreams, prayers, or reminders to slow down, it’s a space where your peace gets to take up room

When Black women dare to celebrate themselves out loud, it disturbs every system that wants them quiet. This sweatshirt honors that defiance — soft to the touch, bold in its message, and grounded in truth. Wear it as armor or affirmation, and let the world know that your joy doesn’t ask for permission.

This hoodie speaks what so many of us feel but rarely say out loud: I don’t want to be resilient. I want to be safe. I want to be soft. I want to be free. Made for cozy mornings and quiet strength, it’s a declaration of rest, tenderness, and truth. Warm, durable, and designed for comfort that feels like care, this hoodie invites you to wear softness proudly — because you shouldn’t have to survive to be seen.